X saw weekly active users and rankings drop post rebrand, but Twitter Lite installs grew
Reports that X’s (formerly Twitter) downloads decreased after Elon Musk’s rebranding of the microblogging social network only tell part of the story. Twitter’s renaming also saw its weekly active users drop 4% over the following weeks after the rebrand (August 6-20), while the X app fell four spots in the Overall category rankings to No. […]
