Friday, November 22, 2024
Entreprise

Connectly, now backed by Alibaba, taps AI to personalize text messages to customers

Stefanos Loukakos, formerly a director at Meta’s business-focused Messenger division and, briefly, the tech giant’s blockchain org, noticed several years ago that online retailers were struggling to connect with potential shoppers. The problem, in his opinion, was that their marketing campaigns weren’t tailored enough. Merchants were sending generic social media, text, and email blasts that failed to […]

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